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Job Information

The Hertz Corporation CRM Email Production Support Analyst in Estero, Florida

General Responsibilities

CRM Email Production Support Analyst

This position will support the Director, CRM Operations through the production, testing, and execution of email marketing campaigns and marketing automations. This role will focus on support of brand marketing campaigns through use of the Salesforce Marketing Cloud platform and the analysis and execution of customer data.

Responsibilities

  • Production and execution of email marketing campaigns and automations

  • Perform extensive quality assurance testing across email campaign creative and campaign automations

  • Support the implementation of CRM campaign initiatives utilizing the Salesforce Marketing Cloud platform

  • Support new and ongoing initiatives through project management and test development/implementation

  • Incorporate campaign optimization from testing/results

  • Manage marketing automation tool enhancements and fixes (including, but not limited to, customer journeys, data import/export, and filter/query automations)

  • Identify campaign audiences with segmentation tools

  • Provide campaign analytics from various sources to help CRM make data driven decisions

  • Work closely with management to prioritize business and information needs

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Mandatory Requirements

Requirements :

  • Bachelor’s degree required ; preferably in Marketing or a related field

  • Experience in Salesforce Marketing Cloud (or other marketing automation tool)

  • Ability to analyze and speak to data from multiple sources and platforms

  • Understanding of API integration with CRM platforms and web properties a plus

  • Understands how to apply technology to support business process and campaign workflows

  • Understanding of email building coding languages like HTML, CSS, Outlook specific styling and scripting

  • Knowledge of SQL a plus

  • Ability to manage projects from start to completion

  • Understanding of prioritization and time management

  • Willingness to learn and develop new skill sets.Positive attitude and ability to communicate in a corporate environment

EEO Statement

Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.

Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.

Job ID 182229

# Positions 1

Category Marketing

Division WHQ - Estero - Only

Position Type Regular Full Time

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